We believe that “Snacking is a part of life and our passion makes it better”.


who we are

We produce iconic brands that satisfy snackers across the globe. With one of the largest distribution networks in the business and an advanced research & development team, we’re well positioned for the future.


what we make

We pride ourselves on making quality snacks for any occasion. Whether you’re looking to try something new or your old favorites, our snacks are perfect for your pantry, your lunchbox and everything in between.


why we matter

At Snyder’s-Lance we appreciate the importance of corporate social responsibility (CSR). Not only are we guided by our company’s history and values, it is our mission to support the community, protect the environment, and make our great products even better.

how we will succeed

Innovative New Products

We are uniquely positioned to continuously deliver new products across our entire product portfolio

Outstanding Partnership

Our employees are dedicated to providing the best experience possible for our partners

Extraordinary Place to Work

Our employees enjoy competitive benefits and a great work life balance

Excellent Shareholder Returns

We believe in continuous improvement and capturing efficiencies in order to deliver sustainable shareholder value creation

the history of Snyder’s-Lance


Harry V. Warehime first began making pretzels for the Hanover Pretzel Company, which later became Snyder’s of Hanover


Philip L. Lance, began selling roasted peanuts on the streets of Charlotte and soon after the Lance peanut butter sandwich cracker was born


Lance, Inc. introduced the Home-Pak, a special packaged product designed to grow supermarket sales


Snyder’s of Hanover introduced the Honey Mustard and Onion Pretzel Pieces


Lance, Inc. purchased Cape Cod®, maker of high quality kettle chips with a distinctive crunch and unique flavor


Snyder’s of Hanover and Lance, Inc. announced the merger of equals creating Snyder’s-Lance, Inc.


Snyder’s-Lance acquiredSnack Factory® Pretzel Crisps®, the world's first pretzel-shaped cracker


Snyder’s-Lance purchased Baptista's Bakery, Inc. an industry leader in developing innovative snacks. That same year, the company increased investment in Late July® Organic Snacks, creating another core brand for the company


Introduced a new company logo and purpose statement. Also announced a new division called Clearview Foods focused on developing innovative and “better for you” snacking options


Snyder’s-Lance acquired Diamond Foods®, including KETTLE Brand® and KETTLE® Chips, Pop Secret® and Emerald®. The acquisition strengthened the company’s commitment to “better for you” snacks and expanded its national footprint.
Our high quality and wholesome snacks are available in countries all over the world.

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Items in red is where are products are currently distributed.